Decoding project works with a team of professionals who provide advice on different aspects of the research. It also collaborates with design studios and ELISAVA’s teaching and student body.

External professionals

Axel Gasulla – A specialist in transforming behaviours into numbers in order to understand, predict and modify them.


Degree in Psychology at Blanquerna-URL (2012) specialising in Social and Organizational Psychology.


Master’s in Human Resources Management and Administration at the UDIMA (2014).


Axel has developed projects on Artificial Intelligence in Vi-Clone Corp (AI Corporation), personal development in Sodexo (Multinational Group), professional development in Prismas TYP (Association) and Head Hunting at Randstad (Multinational Group).


He is currently developing and managing projects related to data and behaviour at Domestic Data Streamers-Byfacility.


Daniel Paladini – Created the Decoding Project’s website/blog, May – June 2015.


Daniel studied Fine Arts at the University of Barcelona (2002) and he took one of his degree courses at the Massachusetts College of Art and Design. He worked as a web designer at the Periódico de Catalunya newspaper, then at the prestigious editorial design studio Cases i Associats. He has participated in many projects around the world as a designer and layout artist. Besides he has managed the launch of editorial projects.


He eventually decided to change tracks and study a Master’s Degree in Design and Internet Web Project Management at Elisava school (2012) and he founded his own studio Paladini Digital Projects, which works in digital areas as well as publishing, artistic direction and production.

He presently combines his work with teaching at Elisava school and participates as a member of the Elisava Alumni board.


Sergi Comabella – Expert in graphic and audio-visual content development.


Sergi is a graduate in Design at Elisava, Barcelona School of Design and Engineering (2013) and a holds Master’s Degree in Advertising Graphics. His work encompasses the areas of graphic design, illustration and 2D animation. He has carried out different projects for organisations such as La Caixa, Esteve, Acció, TV3, Ajuntament de Barcelona, Canal 33, Banc Sabadell and Elisava.


Design Studios

Design studios in Barcelona’s metropolitan area have contributed to the creative process by developing the design of their chosen product:


Amordemadre, Estudi Antoni Arola, AOO (Altrescoses Otrascosas Otherthings), Benedito Design, Boo in Barcelona, Christophe Mathieu, Cristina Taverner, CrousCaloguero, Diba Studio, Domestic Data Streamers, Entlo.1ª, Gonzalo Milà, Goula/Figuera, Hiroshi Tsunoda Design Studio, HUNCH, Daifuku Designs, Jordi Canudas Studio, Jordi Llopis Design, Garrofé Design & Packaging Atelier, Novell Design, Lagranja, Laproduqtora, Lievore Altherr Molina, Luesma & Vega, Luis Eslava Studio, Luki Huber, Magma Design, Mario Ruiz Design, Morillas, Nahtrang Product Design, Núria Coll / Disseny Industrial, Nutcreatives, Ramírez i Carrillo, Ricard Ferrer Barcelona Studio, Estudi Salva Fàbregas, Vaho.

ELISAVA students

During the academic year 2014-2015 ELISAVA students were “ambassadors” for the Decoding Project. Third and fourth year students of Design Degrees and MUDIC (Master in Design and Communication) students voluntarily collaborated on the project


Coordination – Jade de Robles


Ambassadors: Alba Vidal, Bárbara Martínez, Beatriz Martínez, Belén Reig, Berta Teixidó, Carmen Bouza, Cristina Melcior, Cristina Sánchez, Ivone García, Jone Inza, Júlia Rossinyol, Kimberly Yurica, María Herraiz, Mónica Marty, Núria Gali, Paula Ramiro, Víctor Cebellán and Víctor Freire.